Home care agency

Purely Care

Home care agency in Norwich, Norfolk

Purely Care

Home care agency in Norwich, Norfolk

CQC Requires improvementDementia
NeighbourhoodHigh Retirement CommunityGreen SurroundingsWell Served
What do these badges mean?
  • High Retirement Community — An above-average share of residents are aged 65 and over (ONS Census) — often a sign of established later-life communities and services.
  • Green Surroundings — Excellent access to parks, playing fields and other green space nearby (OpenStreetMap).
  • Well Served — Excellent everyday amenities nearby — shops, supermarkets, pharmacies, banks, post offices, cafés and places to eat (OpenStreetMap).
AddressThe Old Corner Shop, 26 Cromer Road, Norwich, NR6 6LZ

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About

Purely Care is a home care agency based in Norwich, Norfolk, providing care and support in people's own homes. The agency supports older people aged 65 and over, younger adults, and people living with dementia, physical disabilities, mental health conditions, sensory impairment and learning disabilities.

Purely Care was rated Requires Improvement by the Care Quality Commission in 2021. The inspection found the agency's caring approach to be good, though it identified areas for improvement in safety, effectiveness, responsiveness and leadership.

What inspectors found

CQC: Requires improvement

Report published 5 October 2021 · Last inspected 17 May 2021

Inspectors found that staff were kind and caring, involved people and their relatives in care, and that visits were delivered as agreed. Support with eating and drinking, healthcare access and the handling of incidents and complaints were also judged positively. The service remains rated Requires Improvement, and the report says governance, medicines records, care planning and documentation of decision-making still need work.

Strengths noted
  • Staff were described as kind and caring and involved people and their relatives in care decisions.
  • There were enough safely recruited and competent staff, and people received the care visits they had agreed.
  • Staff supported people safely with eating and drinking and helped them access healthcare, working alongside other professionals when needed.
  • Incidents and accidents were followed by action to reduce risk, and complaints were investigated and answered appropriately.
Areas to improve
  • Auditing and quality assurance systems did not ensure records were accurately kept up to date or identify areas for improvement, and this was a breach of regulation.
  • Medicines administration, management and auditing were poorly organised, and care plans did not cover health risks or communication needs sufficiently.
  • Staff understood the Mental Capacity Act, but there were no records of decision-making, and end of life care was not considered in care plans, which the report recommends addressing.

Written by AI from the report text and checked against it. Not an official CQC statement. Contains public sector information licensed under the Open Government Licence v3.0. Read the full report on CQC.

Care provided

Dementia

Specialist care

Dementia
Learning disabilities
Mental health
Older people (65+)
Physical disabilities
Sensory impairment
Younger adults (under 65)

What's nearby

GP surgery650 m
Hospital3.6 miles

Straight-line distances.

What’s in the area

Outdoor Spaces

  • AllotmentsAmple
  • Play SpacePlentiful
  • Golf CourseLimited
  • Public ParkAmple
  • Tennis CourtPlentiful
  • Bowling GreenAmple
  • Playing FieldPlentiful

Local Amenities

  • Pubs & BarsAdequate
  • Restaurants & CafesAdequate
  • Retail ShoppingSparse
  • SupermarketsPlentiful
  • TakeawaysAmple

What home care costs

Hourly (visiting) care — typically £22–£30 per hour
Overnight (waking) care — typically £150–£220 per night
Live-in care — typically £1,100–£1,600 per week

Estimated typical UK ranges — Purely Care will give you a written quote after a free needs assessment. Check who pays with the funding calculator.

Weighing up the options? Compare a care home with care at home, or check who pays with the means-test calculator.

Local health safety net

Purely Care is backed by a local NHS health network. The nearest A&E is Norfolk and Norwich University Hospital, 3.6 miles away. The local GP practice is WOODCOCK RD SURGERY, 0.4 miles away, rated ‘Good’ by the CQC.

Nearest hospital · A&E
Norfolk and Norwich University Hospital · 3.6 mi
Nearest GP · CQC Good
WOODCOCK RD SURGERY · 0.4 mi

Nearest services from NHS ODS + postcodes.io + CQC, by straight-line distance.

Information last reviewed October 2026.

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