BRAND Cera Care

Clarence Avenue

CQC goodDementia
Address44 Clarence Avenue, London, SW4 8DJ
Beds0

About

Clarence Avenue is a retirement living home in London operated by BRAND Cera Care. It provides specialist dementia care and supports older people aged 65 and over, as well as younger adults under 65 with physical disabilities, mental health needs, sensory impairment or substance misuse.

The Care Quality Commission rated Clarence Avenue Good overall in 2019, with Good grades across all five key questions: Safe, Effective, Caring, Responsive and Well-led.

Care provided

Dementia

Specialist care

Dementia
Mental health
Older people (65+)
Physical disabilities
Sensory impairment
Substance misuse
Younger adults (under 65)

Nearby amenities

GP surgery0.1 mi
Hospital2 mi

Care fee trajectory

Indicative weekly fee over time, against the local authority cost-of-care rate, for pricing transparency.

Local health safety net

Clarence Avenue is backed by a local NHS health network. The nearest A&E is King's College Hospital, 2 miles away. The local GP practice is CLAPHAM PARK GROUP PRACTICE, 0.1 miles away, rated ‘Good’ by the CQC.

Nearest hospital · A&E
King's College Hospital · 2 mi
Nearest GP · CQC Good
CLAPHAM PARK GROUP PRACTICE · 0.1 mi

Nearest services from NHS ODS + postcodes.io + CQC, by straight-line distance.

The real 10-year cost of a retirement flat

The purchase price is only part of the picture. Service charges and an event (deferred-management) fee on resale add up — and retirement flats often don’t rise in value like ordinary homes. Adjust the figures below to see an illustrative total for Clarence Avenue.

Purchase price£250,000
Service charges (10 yrs × £6,000)+ £60,000
Estimated resale value after 10 yrs£250,000
Event / deferred fee (10% of resale)− £25,000
Amount returned on sale£225,000
Illustrative cost of 10 years here£85,000

£8,500/year · £163/week

Illustrative only — a transparent model, not a quote, valuation or prediction. Event fees, service charges and resale values vary by scheme and contract; confirm the actual figures and full lease terms with the operator before deciding.

Information last reviewed September 2026.

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